SEO and Page speed are key when it comes to usability and discovery on the web. Having positive SEO means more interaction, engagement and more importantly visibility, however even with great SEO a slow website will not retain the users it should and lead to fewer conversions.
Here are 5 small improvements that can help with page speed and SEO.
Optimising assets: Images, videos and documents can be large and may slip through the cracks when uploading and displaying them on your website. It’s important to make sure your assets are optimised to ensure they maintain the perfect balance of quality and memory size. There are many ways to optimise assets, for images specifically there are free solutions such as TinyPNG that provide compression. For WordPress users you can install plugins that automatically optimise assets once they are uploaded, this is especially helpful if there are is a large number of people managing content on your website. Take a look here.
Alt Tags: An Alt tag is an attribute that can be added to an image to describe it. A very simple, but effective fix, adding Alt tags to your assets allows users who are visually impaired to understand the content on the screen. Search engines favour websites that are accessible to all users and adding ALT tags is a step in the right direction.
Lazy Loading: Lazy loading is the method of delaying delivery of an asset until nearly visible on the screen, this method is especially effective on mobile as it means only the visible content is being prioritised on initial page load. This method will then load assets in as the user is scrolling down the page, instead of loading everything in one go at the start. This significantly boosts mobile page speed and provides a better user experience in a case where users may not have access to the quickest internet.
Video Management: This point is especially important if your website is using multiple videos. For good quality videos, the file size is generally quite large, however, there are methods we can use to ensure each platform gets the correct sized video. Using methods such as Cloudflare’s video streaming API, you can ensure your video is always delivered in the correct file size depending on the platform you are using. Another solution is simply embedding a video from a player such as Youtube or Vimeo, this allows you to have your video hosted on another website (reduce load times) but also have the quality automatically adjusted by the player.
Meta Tags: Meta tags in the HEAD section of your website are effective when it comes to Search engines identifying SEO names, descriptions and tags. They are also used and read by social media sites, meaning when you share a website to Twitter, for example, Twitter will read the Meta tags and display the pages image, title and description. This ensures that your website is being displayed correctly when shared by your business or other users.
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