The importance of responsive design and development

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What does responsive design and development mean?

Responsive design and development are the processes of ensuring your website not only operates correctly across multiple devices, but it also ensures the user has the best possible experience while browsing from any location. There are many methods used to ensure this is the case, such as;

  • Hiding navigation menu’s on smaller devices, allowing the user to toggle them on and off
  • Adjusting font sizes on smaller screens
  • Changing content/image layouts and many more

The Facts

The percentage of users that now browse on mobile is in constant fluctuation with desktop. According to gs.statcounter.com, as of August 2019, mobile takes up 51.65% of the market share.

Source: StatCounter Global Stats – Platform Comparison Market Share

This may be striking to some and can lead to businesses missing out on potential customers. Imagine 50% of potential sales/leads from your website are instantly lost because your contact number is cut off, or users cannot send an enquiry because your contact form doesn’t function correctly on mobile. Unfortunately, this scenario is all too common on websites that have been developed many years ago.

Stepping into the future

Don’t sweat, there are multiple ways to test if your website is compatible across multiple devices, even if you have never looked at code. These suggestions can help you identify and target any problems your website may have!

Manually checking your website on multiple devices: as simple as it sounds, pick up your mobile or tablet and run through your pages, make sure everything is clear and visible, along with testing the functional capabilities of your website.

Using device emulators: Websites such as BrowserStack allow you to emulate your website on multiple devices, this way you can see how it performs on different platforms as well as devices if you do not have any to hand.

Need help transforming your website? Get in touch.

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